PUBG ESPORTS
GLOBAL EXPERIENTIAL
& LIVE EVENTS
Creative direction across international esports tournaments, arena environments, broadcast, and fan experiences.
BUILDING
THE WORLD'S BIGGEST BATTLEGROUND
As Creative Director for the PUBG Global Championship and PUBG Nations Cup, I helped bring the world of PUBG beyond the screen and into the arena, creating live experiences that captured the energy of the game and the passion of its fans.
From stage and environmental design to event identity, broadcast, trophy development, and fan activations, every element was designed to make the competition feel bigger, bringing players and fans together around the game they love.
CREATIVE DIRECTION · EXPERIENTIAL DESIGN · LIVE EVENTS · BROADCAST
CLIENT
PUBG Corporation / KRAFTON
───────────────────────────
ROLE
Global Creative Director
───────────────────────────
YEAR
2019
───────────────────────────
TYPE
Global Esports / Experiential / Live Events
───────────────────────────
EVENTS
PUBG Global Championship / PUBG Nations Cup
───────────────────────────
CREATIVE PARTNER
Banana Culture
Stage & environment
EVENT IDENTITY & BROADCAST
Creative Direction
Develop distinct visual identities for the PUBG Global Championship and PUBG Nations Cup, carrying each tournament's identity across broadcast graphics, live arena displays, player introductions, and match coverage. Build a cohesive visual language that captures the energy of competition while keeping the action, players, and results front and center.
Physical Design & Fan Experience
Creative Direction
Designed two distinct championship trophies for the PUBG Global Championship and PUBG Nations Cup, creating physical symbols of achievement for each competition.
Beyond the stage, I helped shape the fan experience through exclusive merchandise, collectible gacha pins that sold out in under 20 minutes, player signings, and interactive activations. Dedicated PUBG Mobile stations also introduced fans to another side of the franchise, connecting audiences across the broader PUBG ecosystem.