MICROSOFT
Xbox 25th
Anniversary
Social-first visual campaign celebrating 25 years of Xbox
BRINGING BACK
THE 2000s NOSTALGIA
THAT DEFINED the XBOX
To celebrate Xbox’s 25th anniversary, I developed social-first visual directions built around the hardware that has defined the brand across generations. The work combined product storytelling, nostalgic references and AI-assisted visual exploration to create premium imagery designed to stop the scroll without losing the personality of Xbox.
Creative Direction · Art Direction · AI-Assisted Visual Development · Social
CLIENT
Microsoft / Xbox
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AGENCY
Mutiny
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YEAR
2026
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TYPE
Social Campaign / Product Storytelling
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TOOLS
Midjourney · Higgsfield · Photoshop ·
After Effects
Visual Direction
BRIEF
Bring early-2000s Xbox nostalgia into a modern social campaign while showcasing partner hardware from Razer, PowerA, GameSir, 8BitDo and Kanso as one cohesive 25th Anniversary collection.