PUBG: Battlegrounds Rebrand
PUBG needed a modern brand system that could carry the franchise into its next phase as a live service platform. The existing identity had become fragmented across years of updates, events, and campaigns, making it difficult to scale the brand across new initiatives.
As Creative Director, I helped drive the push to evolve the visual identity while preserving the core visual DNA that players already recognized. The goal was to modernize the brand without losing the gritty, grounded tone that defined PUBG.
The result was a flexible identity system designed to work across marketing campaigns, esports broadcasts, live events, and global publishing channels while also positioning PUBG as a broader entertainment IP capable of supporting future titles and collaborations.
Creative Director // James Hall
Head of Creative // Josh Shin
Agency // Fluid
Sr. Motion Design // Andy Fernandez
Creative // Joongchan Ahn
Creative Project Manager // Leah Kim
PUBG x BLACKPINK Teaser
This teaser announced PUBG’s collaboration with global music phenomenon BLACKPINK, bringing together two massive fan communities across gaming and pop culture.
The creative challenge was merging BLACKPINK’s bold visual identity with PUBG’s darker, tactical world without losing the recognizability of either brand. Rather than recreating a traditional gameplay environment, the piece leaned into a more abstract, music video–inspired visual language that reflected BLACKPINK’s performance aesthetic.
The teaser combines stylized lighting, stage-like environments, and atmospheric visuals with subtle PUBG elements, allowing iconic in-game objects and silhouettes to anchor the collaboration within the PUBG universe.
The piece also included early hints of expanding lore within the broader PUBG universe initiative, planting small narrative cues while maintaining the high-energy tone expected from a BLACKPINK reveal.
Creative Director // James Hall
Creative // Andy Fernandez
Sound Design // Tommy Peskorz
CG Production // Lost Project
PUBG: New State Branding
PUBG: New State was the first major step toward expanding PUBG into a broader universe. Set in the near future, the project introduced new factions, technology, and world-building while still maintaining a clear connection to the core PUBG identity.
As Creative Director, I helped guide the development of the New State brand system, ensuring it felt like a natural evolution of the franchise rather than a completely separate property. The identity needed to signal a new era for the universe while preserving the recognizable visual DNA that players associated with PUBG.
The resulting system combined futuristic design language with familiar brand elements, allowing the title to stand on its own while still feeling anchored within the larger PUBG franchise.
Creative Director // James Hall
Head of Creative // Josh Shin
Sr. Motion Graphics // Andy Fernandez
Creative // Joongchan Ahn
Creative Project Manager // Leah Kim
Agency // Fluid
Agency // Lost Project
The Faithful — Visual Development
Visual development created in collaboration with Lost Project for the FOX series The Faithful.
Working under a two-day pitch timeline, I developed and curated 800+ visual studies exploring themes of faith, transformation, and sacred symbolism. The exploration focused on organic forms, scripture-inspired textures, and particulate light to establish a visual language that felt ancient, mystical, and cinematic.
The studies were distilled into five visual directions presented as pitch concepts for the series.
Associate Creative Director // James Hall
Creative Director // Craig Stouffer
Executive Producer // Kristen Olsen
Studio // Lost Project
Client // FOX
PUBG: Battlegrounds Free-to-Play Launch
In January 2022, PUBG: Battlegrounds transitioned to a free-to-play model, marking one of the most significant strategic shifts in the franchise’s history. To support the change, we developed a cinematic campaign designed to reintroduce the game to a global audience while signaling a new era of accessibility for players.
The campaign was intentionally timed alongside the PUBG brand refresh so both initiatives would land as a unified moment for the franchise. The cinematic served as the flagship announcement, combining narrative storytelling with gameplay themes that reinforced PUBG’s core identity while inviting a new generation of players into the ecosystem.
As Creative Director, I worked with Krafton and the Goodbye Kansas team to guide the creative development of the cinematic, shaping the visual tone, narrative direction, and brand integration to ensure the piece aligned with the updated franchise identity.
The launch produced a major surge in player engagement globally:
• New player counts increased 486% worldwide during the first week after the transition
• Regional growth reached 537% across Southeast Asia, South America, and CIS markets
• PUBG reached 690,000+ concurrent players on Steam, becoming the top ranked game on the platform at the time
• Average playtime increased 100% week over week, with PlayStation engagement rising 400%
Krafton
Head of Creative // Josh Shin
Creative Director // James Hall
Creative // Andy Fernandez
Creative Project Manager // Leah Kim
Goodbye Kansas
Directors // Emnet Mulugeta, Will Adams
Art Director // Till Valentin Holder, Eric Thunfors
VFX Supervisor // Felipe Borges
CG Supervisor // Joakim Eriksson
Executive Producer // Anton Söderhall
PUBG Global Championship 2019
The PUBG Global Championship is the franchise’s premier international esports tournament, bringing together top teams from around the world for a multi-week global broadcast event.
As Creative Director, I led the visual identity and broadcast graphics system for the 2019 championship, spanning arena environments, stage design, broadcast overlays, marketing assets, and tournament branding. The goal was to create a cohesive visual system that worked seamlessly across live audiences, broadcast viewers, and digital platforms.
The design system extended from arena LED walls and stage environments to broadcast overlays, event signage, marketing assets, and trophy design, ensuring the tournament maintained a consistent identity across every touchpoint.
Across the tournament weekend the event reached over 60 million total viewers globally, making it one of the largest esports broadcasts in the PUBG ecosystem.
The broadcast ran for over 45 hours of live competition, maintaining an average viewership of 82,000+ concurrent viewers per broadcast hour and peaking at 197,470 concurrent viewers during the Grand Finals.
Creative Director // James Hall
Head of Licensing // Arsenio Navarro
Head of Events // Jeff Parker
Head of Central Esports // Jake Sin
Graphic Designer // Luci Wang
Logomark // Known
GFX & Stage Design // Banana Culture
Live Production // OGN America
Overworld Launch Trailer
The Overworld launch trailer was created to introduce the world, characters, and tone of the project through a stylized 2D animated cinematic. The goal was to establish a strong first impression for the IP while setting the visual direction for future storytelling and marketing.
As Creative Director, I led the overall concept and visual direction for the piece, working closely with Double Plus Productions to develop an animation style that balanced expressive character performance with bold, graphic environments. The approach focused on strong silhouettes, dynamic composition, and stylized motion to give the trailer a cinematic feel while maintaining clarity during fast-paced action moments.
The trailer was developed through an iterative storyboard and animatic process, allowing us to shape pacing, character moments, and visual beats before final animation production. This ensured the narrative structure and tone were clear while giving the animation team space to bring energy and personality to the performances.
The final piece served as the primary launch trailer for the project and helped establish the visual tone and narrative identity of the Overworld universe.
Creative Director // James Hall
Agency // Double Plus Productions
PUBG Nations Cup 2019
The PUBG Nations Cup brought together national teams from around the world to compete in a country-versus-country tournament format. The event required a distinct visual identity that could celebrate national pride while remaining cohesive across the global PUBG esports ecosystem.
As Creative Director, I led the development of the tournament’s visual identity and design system, spanning stage environments, broadcast graphics, marketing assets, and onsite activations. The goal was to create a flexible visual language that could represent multiple countries while maintaining a unified tournament brand.
The identity centered on a modular wreath motif built from national color systems, symbolizing global competition while allowing each participating country to be visually represented within the larger structure. This system translated across broadcast overlays, arena visuals, key art, and promotional materials used throughout the event.
The tournament generated significant global visibility, producing 682 media articles with an estimated 1.1 billion media reach. Across the tournament weekend the broadcast reached over 40 million concurrent viewers across platforms.
Creative Director // James Hall
Head of Licensing // Arsenio Navarro
Head of Events // Jeff Parker
Head of Central Esports // Jake Sin
Broadcast & Design Production // Banana Culture
PUBG: New State – CG Teaser
This cinematic teaser introduced PUBG: New State, a new entry in the PUBG universe set in a near-future world. The objective was to establish the tone and identity of the new title while positioning it as a natural evolution of the original Battlegrounds.
The teaser focused on cinematic worldbuilding rather than gameplay, using controlled visual reveals and environmental storytelling to introduce the new setting, emerging technologies, and shifting factions that define the New State world. The approach allowed the piece to build intrigue around the future of the PUBG universe while clearly signaling a distinct direction for the new game.
As Creative Director, I led the creative development of the teaser in collaboration with external production partners, shaping the visual language, pacing, and narrative beats to support the broader launch campaign.
The teaser served as a primary marketing asset for the reveal of PUBG: New State, helping introduce the new IP direction and drive early community engagement and alpha sign-ups.
Creative Director // James Hall
Creative // Andy Fernandez
Sound Design // Tommy Peskorz
CG Production // Plastic Wax
End Slate Production // Lost Project
PUBG: Battlegrounds Intro Video
This piece began as an internal creative exploration while our team was developing the evolving PUBG brand system. The goal was to experiment with a more cinematic interpretation of the franchise’s core iconography.
The animation focuses on deconstructing and reconstructing the PUBG helmet and logo, using mechanical fragmentation, lighting, and material detail to emphasize the weight and physicality of the game’s most recognizable symbols.
What started as a brand exploration eventually evolved into the official intro video used within the game itself, serving as a short visual moment that reinforces the PUBG identity before players enter the experience.
Creative Director // James Hall
CG Director // Andy Fernandez
Sound Design // Tommy Peskorz
PUBG Season 9 – Paramo Campaign
Visual identity and campaign direction for PUBG Season 9.
Season 9 introduced Paramo, a dynamic volcanic map inspired by South American landscapes and Incan design motifs. The goal for the season was to push PUBG’s visual style beyond its traditional muted palette and introduce a more dramatic color language built around volcanic reds, warm yellows, and textured atmospheric effects.
As Visual Design Director, I led the development of the season’s visual identity across multiple touchpoints including key art, trailer direction, survivor pass branding, and marketing assets. The work combined environmental storytelling with layered textures and graphic elements to reinforce the volcanic theme of the new map.
The final campaign extended across storefronts, promotional trailers, seasonal branding, and in-game content, establishing a cohesive visual system for the Season 9 rollout.
Visual Design Director // James Hall
Creative // Luci Wang
Creative // Andy Fernandez
Key Art Production // Atomhawk
Gameplay Capture // Hammer Creative
Overworld Branding
The Overworld brand identity was developed to establish a bold and recognizable visual foundation for the studio and its emerging IP. The goal was to create a mark that felt modern, confident, and adaptable across marketing, game content, and digital platforms.
As Creative Director, I led the development of the brand system, working with the team to explore typography-driven solutions that emphasized strength, clarity, and flexibility. The final identity centers on a custom logotype designed to feel iconic and scalable, capable of functioning across large campaign moments as well as smaller digital applications.
The system includes multiple lockups and typographic treatments, allowing the brand to adapt to different contexts while maintaining a consistent visual language. These variations enable the identity to scale across promotional materials, product branding, and studio communications while preserving a strong and recognizable presence.
Creative Director // James Hall
Creative // Brian Wilson
PUBG: Battlegrounds Free-to-Play Campaign Key Art
This key art was created to support the global transition of PUBG: Battlegrounds to a free-to-play model, one of the most significant shifts in the franchise’s lifecycle. The objective was to visually signal a new chapter for the game while reinforcing the scale, tension, and iconic imagery that define the PUBG experience.
As Creative Director, I led the development of the campaign’s core visual concept, working with Lost Project to craft a composition that represented the influx of new players entering the Battlegrounds. The image centers on a large formation of fighters advancing toward the viewer while parachutes descend in the distance, referencing the signature moment of dropping into the map that players immediately recognize.
The artwork was designed to function as the primary campaign visual across a wide range of marketing placements, including storefront features, platform promotions, digital advertising, and social media formats. Its cinematic lighting, layered depth, and wide composition allowed the image to scale across multiple aspect ratios while maintaining a strong focal point and recognizable PUBG identity.
The final piece became the central global marketing visual used to promote the transition to free-to-play across storefronts, digital campaigns, and platform promotions.
The free-to-play launch drove a significant surge in player engagement. In the first week following the January 2022 transition, PUBG: Battlegrounds saw a 486 percent increase in new players globally, with certain territories experiencing growth rates as high as 537 percent. The game also reached a peak of over 690,000 concurrent players on Steam during the launch window, making it the top-ranked game on the platform at that time.
Head of Creative // Josh Shin
Creative Director // James Hall
Creative Project Manager // Leah Kim
Agency // Lost Project
New State Mobile x Among Us Key Art
This key art was created to support the collaboration between PUBG: New State Mobile and Among Us, bringing together two very different visual worlds into a single promotional image.
As Creative Director, I worked with the team at Two Fresh to develop a composition that blended the grounded, tactical aesthetic of PUBG with the stylized characters and playful tone of Among Us. The goal was to immediately communicate the crossover while maintaining the visual identity of both franchises.
The artwork stages the impostors entering the New State world, creating a sense of tension between the familiar PUBG characters and the unexpected arrival of the Among Us crew. Lighting, color, and scale were used to highlight the contrast between the two styles while keeping the image cohesive as a marketing asset.
The final key art was used across promotional materials and digital campaign placements to announce and support the collaboration.
Creative Director // James Hall
Agency // Two Fresh
Overworld Narrative Teaser
This launch teaser introduced the narrative foundation of the Overworld universe, establishing its tone, characters, and central mythology ahead of the game's reveal.
As Creative Director, I led the narrative and visual direction for the cinematic, shaping how the world would be introduced to players through a short animated story centered around the discovery of a mysterious energy source.
The teaser was developed as a foundational piece of marketing for the Overworld IP, combining stylized animation with a dramatic narrative voiceover performed by Giancarlo Esposito.
Working with the production team at Double Plus Productions, we developed the visual storytelling approach, shot structure, and pacing of the teaser to create a cinematic introduction that balanced mystery, worldbuilding, and character intrigue.
The result served as the first narrative entry point into the Overworld universe, setting the tone for the broader marketing campaign and future storytelling.
Creative Direction// James Hall
Production // Double Plus Productions
Voice // Giancarlo Esposito
PUBG Licensed Merchandise Program
In 2019, the PUBG brand expanded its licensed merchandise program through partnerships with global collectible and toy manufacturers. The goal was to translate the visual identity of the franchise into physical products while maintaining consistency with the core PUBG brand.
As Design Director, I oversaw the creative direction of licensed merchandise partnerships, working with companies such as Funko and Good Smile Company to adapt PUBG characters and iconography into collectible product lines. My role focused on guiding character stylization, color palettes, and packaging design to ensure the products aligned with the established visual standards of the franchise.
These collaborations required balancing the recognizable PUBG aesthetic with the distinct visual languages of each partner brand. Through close collaboration with licensing teams and external product designers, we ensured that each release maintained the integrity of the PUBG identity while translating successfully into collectible formats.
The resulting products expanded the PUBG brand into the global collectibles market, introducing the franchise to new audiences through licensed figures and merchandise.
Design Director // James Hall
Head of Licensing // Arsenio Navarro
Funko // Nolan Goddard
Good Smile Company // Guy Brand, Dino No
PUBG Merchandising Guidelines 2019/20
As PUBG’s global merchandising program expanded, we developed an updated design system to guide partners and licensees across apparel, accessories, and consumer products.
The goal was to evolve the visual language of PUBG merchandise while maintaining a cohesive brand identity across a growing network of vendors and collaborations.
As Creative Director, I led the overhaul of the 2019/20 merchandising guidelines, defining new stylistic directions, graphic systems, and product categories. The system provided partners with clear examples of how the PUBG brand could translate into modern streetwear, lifestyle products, and retail merchandise.
The guidelines included design frameworks for apparel graphics, product labeling, technical schematics, and brand elements that could scale across multiple product categories while remaining consistent with PUBG’s core identity.
The result was a flexible merchandising system that allowed external partners to develop products aligned with the brand while maintaining visual consistency across the global PUBG ecosystem.
Creative Director // James Hall
Head of Licensing // Arsenio Navarro
Guideline Production // Fluid Design
PUBG Season 10 – Campaign Key Art
Key art developed for the launch of PUBG Season 10.
The visual direction centered on the theme Hide. Seek. Survive., capturing the tension and cat-and-mouse gameplay that defines PUBG’s battlegrounds. The composition places the player in a moment of confrontation, illuminated by headlights and surrounded by industrial structures and incoming threats.
As Creative Director, I led the development of the season’s primary marketing image, working with Bond to create a cinematic scene that could scale across multiple platforms including storefronts, marketing campaigns, and seasonal announcements.
The final image became the core visual for Season 10 across digital channels and platform promotions.
Creative Director // James Hall
Key Art Production // Bond
Overworld Character Teaser
This short cinematic teaser introduced one of the core characters from the Overworld universe, serving as an early glimpse into the world’s mythology and tone.
As Creative Director, I led the visual and narrative direction for the piece, guiding the character reveal and overall storytelling approach. The teaser was designed to introduce the Knight as a central figure within the world while establishing the visual mood of the Overworld setting.
Working with Double Plus Productions, we developed the animation style, pacing, and shot composition to create a brief but evocative introduction to the character. The piece was used as part of the broader marketing rollout to begin introducing key heroes from the Overworld roster.
Creative Director // James Hall
Agency // Double Plus Productions
Overworld Marketing Illustration
This illustration was developed as part of the early marketing visual language for the Overworld universe. The goal was to establish the tone of everyday life within the world while introducing two of the core protagonists in a more grounded setting.
As Creative Director, I guided the visual storytelling for the piece, focusing on how characters, environments, and secondary species could communicate the broader culture of the Overworld setting. The scene depicts the two main heroes interacting with merchants in a marketplace, including members of the red panda race, helping reinforce the diversity and personality of the world.
Working with the illustration team at Devoted, we developed the composition, character poses, and lighting to balance narrative worldbuilding with strong visual appeal for marketing and promotional materials.
The piece served as an early visual introduction to the Overworld cast and helped establish the visual tone of the game’s universe across marketing channels.
Creative Director // James Hall
Agency // Devoted
Overworld Berserker Character Reveal
This illustration was developed as part of the early character introduction series for the Overworld universe. The goal was to introduce the Berserker as one of the core heroes while capturing the raw intensity and brutality that defines the character’s combat style.
As Creative Director, I guided the visual direction for the piece, focusing on composition, staging, and tone to ensure the moment felt dynamic and impactful. The scene depicts the Berserker mid-battle, emphasizing the character’s physical presence and aggressive personality through motion, lighting, and camera angle.
Working with the illustration team at Devoted, we explored multiple compositions and lighting studies to find a version that clearly communicated the character’s power while maintaining strong readability for marketing and promotional use.
The final image was used as part of the broader campaign introducing key heroes from the Overworld roster and helping establish the tone of the world’s combat and character design.
Creative Director // James Hall
Agency // Devoted
Overworld Seer Introduction
This cinematic teaser introduced the Seer, a mysterious cosmic observer who watches over the events of the Overworld universe. The character functions as a narrative lens for the world’s unfolding story, observing heroes, conflicts, and the shifting balance of power across the realm.
As Creative Director, I guided the visual storytelling and tone of the piece, shaping how the Seer would be revealed to audiences through a short cinematic moment centered around an ancient source of energy within the world.
The teaser combines atmospheric environments, symbolic imagery, and voiceover performed by Giancarlo Esposito to establish the Seer as a powerful, enigmatic presence within the mythology of Overworld.
The piece was developed as part of the early narrative rollout for the IP, helping establish the universe’s larger cosmology and hinting at the forces influencing the events players would eventually experience.
Creative Director // James Hall
Agency // Double Plus Productions
VO // Giancarlo Esposito
PUBG Global Championship 2019 Trophy
The PUBG Global Championship represents the highest level of competition within the PUBG esports ecosystem, bringing together the top teams from around the world to compete for the title of world champion.
For the inaugural PGC event, we developed a trophy designed to embody the scale and prestige of the championship while reflecting the visual identity of the PUBG brand. The goal was to create an object that felt both ceremonial and distinctly modern, representing the culmination of the global competitive season.
As Creative Director, I led the design direction for the trophy concept, working with partners to translate the visual language of the tournament into a physical artifact. The final form uses layered metallic blades radiating outward to create a crown-like structure, symbolizing both victory and the intensity of global competition.
The trophy was unveiled as the centerpiece of the PGC finals ceremony, serving as the ultimate symbol of achievement for the world’s best PUBG teams.
Creative Director // James Hall
PUBG Weapon Skin Upgrade System
This cinematic teaser introduced the Weapon Skin Upgrade System (WSUS), a new progression feature allowing players to upgrade weapon skins through multiple visual tiers.
As Creative Director, I led the concept and visual direction for the reveal video, focusing on presenting the upgrade system in a way that highlighted both the craftsmanship of the skins and the sense of progression as weapons evolved through each tier.
Working with the team at Lost Project, we developed a cinematic approach that treated the weapon as a hero object, emphasizing materials, transformation moments, and mechanical detail to reinforce the premium nature of the system.
The video served as the first public introduction of WSUS and helped establish the visual language used across subsequent marketing and in-game promotional content for the feature.
Creative Director // James Hall
Sound Design // Tommy Peskorz
CG Production // Lost Project
PUBG April Fools Key Art – 2021
For the 2021 April Fools campaign, we reimagined the iconic PUBG “Winner Winner Chicken Dinner” moment as a stylized cartoon universe.
As Creative Director, I worked with Concept Art House to define the visual style for the campaign, translating the familiar PUBG helmet and chicken imagery into a playful Saturday morning cartoon aesthetic.
The goal was to create a bold tonal shift from PUBG’s grounded realism while still keeping the imagery recognizable to players. The final key art established the look of the animated chickens, their exaggerated personalities, and the chaotic battlefield scenario used across the campaign’s promotional materials.
This visual direction was used alongside the animated short released for the April Fools event.
Creative Director // James Hall
Key Art Production // Concept Art House
PUBG April Fools Video 2021
To celebrate April Fools’ Day, the PUBG team created a playful animated short that reimagined the iconic “Winner Winner Chicken Dinner” moment in an absurd and exaggerated cartoon style.
As part of the creative team, I helped develop the concept and visual direction for the piece, leaning into humor and surreal animation while still referencing recognizable PUBG elements such as the helmet, weapons, and victory moment.
Working with the animation team at State Design, we pushed the tone far beyond the usual grounded PUBG aesthetic to create something intentionally chaotic and entertaining for the community.
The video was released as part of PUBG’s annual April Fools campaign and served as a lighthearted break from the game’s normally serious tone.
Creative // James Hall
Creative // Andy Fernandez
Creative // Tyler McAndrew
VO // Sean Orlikowski
Sound Design // Tommy Peskorz
GFX & Animation Production // State Design
PUBG:BG Tiger Hunter
CG teaser for a progressive Kar98k weapon skin introduced through PUBG’s Weapon Skin Upgrade System.
Tiger Hunter was designed to feel like a legendary artifact rather than a simple cosmetic. The skin blends ornate metalwork, carved tiger motifs, and aged materials to create the sense of a weapon with history and status.
As Creative Director, I worked with the CG team at Lost Project to develop a cinematic reveal that treated the weapon as a sculptural centerpiece. The film focuses on texture, material detail, and dramatic close-ups, gradually revealing the tiger motif and the craftsmanship embedded throughout the weapon.
The visual direction emphasized contrast between refined gold ornamentation and raw industrial weapon parts, reinforcing the premium and collectible nature of progressive skins within the WSUS ecosystem.
Creative Director // James Hall
CG Director // Andy Fernandez
Sound Design // Tommy Peskorz
CG Production // Lost Project
PUBG – PGI.S 2021
Visual design for the PGI.S 2021 esports event promotional skins.
PGI.S introduced an in-game fan engagement system where players could predict tournament outcomes and earn exclusive cosmetic rewards tied to the event. To support the initiative, we created a set of promotional visuals and motion assets showcasing the limited skins associated with the tournament.
As Visual Design Director, I helped define the visual direction for the campaign, blending esports energy with PUBG’s tactical aesthetic. The work focused on character styling, bold graphic overlays, and motion treatments that could scale across trailers, social media, and event marketing.
The assets supported the PGI.S event rollout while reinforcing the connection between esports participation and in-game rewards.
Visual Design Director // James Hall
Sr Motion Graphics // Andy Fernandez
Creative // MoonSeop Lee
GFX Production // Lost Project
My team was in charge of global branding for our seasonal content and designing the key arts that would best serve publishings marketing initiatives.
I working with the Marketing team for the Survivor Pass name’s visual identity. Pulling from key elements that we felt best reflected the new Vikendi. And tieing major themes that we could weave a design narrative around the lockup.
We decided for this season we would focus on Dinopark and design around new vs old by including the finch that we used for the original reveal of Vikendi and a Pterodactyl to represent the new Dinopark.
We aimed for a bold and expressive season instead of our standard muted pallet ranges. And saw an overwhelming response from that the past season.
Creative Director // James Hall
Creative // Luci Wang
Logomark // Bond
Key Art Prod. // Volta
PUBG Season 6 – Karakin Motion Comics
Animated motion comic series created to introduce the backstory of the Karakin map during PUBG Season 6.
The PUBG IP team wanted to experiment with a new storytelling format that could expand the world of the game while engaging players outside of traditional gameplay trailers. The result was a series of stylized motion comics that explored the mythology and conflict surrounding the Karakin region.
As Creative Director, I led the development of the series in collaboration with Madefire, working with multiple illustrators and colorists to establish a distinctive comic style that translated effectively into motion. In addition to directing the project, I designed the character Oni, who appears in Episode 1 and Episode 3.
To further connect the narrative with the player community, we also introduced in game rewards tied to the series, including the Broken Ogre Mask and Oni Jacket, which were released near the end of the season.
Creative Director // James Hall
Writer // Andrew Lobel
Writer // Sean Orlikowski
Comic Production // Madefire
Cover Production // Concept Art House
Cover Artist // Chun Lo
