BUILDING
A BRAND
FOR WHAT
COMES NEXT

Xterio was building a new publishing and platform brand without an established visual language. I led the visual brand from zero to one, defining a flexible system across identity, social, web, motion and launch communications. The goal was to create something distinct enough to make Xterio recognizable, while scalable enough to support multiple games, partners and future products.

CREATIVE DIRECTION · BRAND SYSTEMS · VISUAL IDENTITY · SOCIAL · WEB

CLIENT
Xterio
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ROLE
Creative Director
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YEAR
2022-23
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TYPE
Brand Identity / Digital Brand System
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SCOPE
Visual Identity · Social Systems · Web ·
Motion · Brand Rollout